There’s a lot of talk about Purpose, but what is it and why is it important? For us at Hiyu, it’s the reason we do anything. It’s what motivates and drives us.

It is why we come to work and is closely aligned to our values and beliefs. For an organisation, it is why it exists - or the problem it solves.

Profit is not your Purpose. Making money is a by-product of your Purpose.

Who can best influence purpose in organisations?

Organisations need to be really clear about their purpose, and it’s important to remember that this is not just another name for Vision or Strategy.

It begins with understanding what the organisation is there to do - why it exists - and then communicating it with employees well. At the same time, people in an organisation need to be able to connect with their own purpose, so it resonates with the broader organisational purpose. They needn’t be the same, they just need to be aligned.

What can a successful, collective purpose achieve?

Successful Purpose transforms organisations. It creates alignment, understanding, helps create personal 'flow', reduces ambiguity and the need for control, improves productivity, drives innovation and engages employees.

And that's just the start!

What's a great example of Purpose in an organisation?

Avon, the cosmetics giant, talk emotionally about 'Beauty for a Purpose'. Avon's purpose is 'to create a world with more empowered women – by providing an earnings opportunity that helps them achieve independence through economic advancement.' It’s simple, clear and inspiring.

What is Hiyu’s purpose?

What really motivates gets us out of bed in the morning has always been the same; to want to make a positive difference to people's lives.

We help organisations find, communicate and engage people in their purpose, and drive alignment to individual purpose, improving resilience, performance and outcomes.

Talk to us today to find out more about how we can help you.