Work. Words. What matters.
Hiyu is the ‘studio’ of Rich Baker — a writer, strategist and internal communicator exploring what makes work better.
I work with purpose-led organisations, but I also write for myself. This is where the thinking lives.
What you’ll find here
Thinking aloud on internal communication, leadership, and the unseen work of making organisations more human.
Articles on everything from tone of voice to employee engagement, hybrid working to cultural trust.
Some pieces are practical. Others are reflective. All of them are written with the aim of making sense - not noise.
You’ll also find ways to work with me, if you’re looking for a strategic comms partner, a critical friend, or just someone to help you say what really needs saying.